The SEO ranking of your website is largely determined by the volume of traffic flow to your website. And email marketing is a great strategy to increase the flow of traffic to your website. Are you aspiring to enhance the SEO ranks of your website through email marketing? Well, the post below offers some expert tips for email marketing that will help to shoot up your SEO ranks.
It is very important to ensure that your promotional emails reach specifically to them who will benefit with them the most. Let’s say you have a retail store which is going to launch special discounts on kid clothing soon. So, it would be better if you can target your promotional emails especially to parents.
Use SEO keywords
Try to power up your marketing emails with SEO-friendly keywords. These are the words or phrases that your target niche uses while looking for your products or services online. So, if you can use these keywords in your emails, it will make the mails more relatable to your target niche.
Take care of temp mail ids
If a person subscribes with throw away email ids, it means that he is not completely sure of your site. You have to put effort to earn his/her trust so that the person has no qualms to give you the actual email id. Here are some tips that will be handy:
- Include customer references
Create open loop
Write an enticing email but don’t give out all the details on the email alone. Mention in bits about the great offer and then include the link to your site. It will inspire the reader to reach to your website to know more about it.
Allow easy sharing
Allow easy sharing of your emails to various social media platforms. This will help to garner more exposure of your deals or offers and eventually bring more visitors to your website.